How to Use Google Trends Data to Your Advantageįrom understanding your target audience to finding the hottest products to sell, Google Trends data usage offers endless opportunities to give your business a boost. If it’s used the right way, you can leverage Google Trends to your advantage. Using the tool effectively, however, is another question entirely. This can give marketers valuable insight into customer behavior, including the volume of Google searches for certain keywords, geographic locations where the queries are the most popular, and how the popularity of trends changes over time. You can narrow your search down to a particular query topic or specific keywords used to search. Taking real-time Google searches, Google makes this data anonymous, allowing you to search through it to find certain trends. Google Trends is essentially a data exploration tool that allows marketers a glimpse into what people are interested in. What is Google Trends?Ī vast number of searches take place on Google - several trillion each year - making it one of the largest datasets out there. Let’s dig deeper into what makes Google Trends such a powerful tool - and how you can use proxies to harness Google Trends data to give your business an advantage. Google Trends is a free-to-use platform that measures public interest in a particular topic, showing you the demand for that keyword and how it’s evolved over time. But there’s one source that’s often overlooked by business leaders as a data collection tool. There are countless sources of public data you can tap into. The statistics are clear: Data-driven marketing is the future. Did you know that companies that adopt data-driven marketing are six times more likely to be profitable than their competitors? Three out of every four executive leaders base their marketing decisions on data analytics.
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